“Viola’s tenacity, authenticity, and bold spirit resonate with and inspire so many people,” Delphine Viguier-Hovasse, Global Brand President for L’Oréal Paris, told Essence. “She leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It’,” she continued. According to MSN, she was named Brand Ambassador and will become the official face of Age Perfect5, her first beauty campaign. At age 54, the Oscar winner announced her new endeavor on Instagram – one that includes joining other powerhouses such as Jane Fonda, Eva Longoria, Camila Cabello, Helen Mirren, and Celine Dion.
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